to maximize the ‘quality’ that an ‘innovation holds’ from the ‘products’ point of view
to maximize the ‘reliability’ that an ‘innovation holds’ from the ‘products’ point of view
value increase, value measure, and value evaluate
value count, value performance, and value flow
enable cost cuts which are then (partially) passed on to customers
enable man hour cuts which are then (partially) passed on to organization
to ‘identify how much of a product is actually value-added’
to ‘identify how much of a process is actually value-added’